Frequently Asked Questions
This is where you'll find answers to some of the questions I'm asked most often. If you don't find an answer to your question here, please contact me.
What is digital marketing, and how does it differ from traditional marketing?
Traditional marketing is focused on (but not limited to) print, TV, radio, direct mail, telemarketing and billboards. This form of marketing has a slower turn-around time and costs more than digital marketing, but is nonetheless still effective.
Digital marketing is focused on (but also not limited to) websites, social media, content marketing, banner ads, email signatures and Google ads. The turn-around time is fast and the cost is substantially lower compared to traditional marketing.
There are two common myths regarding Digital Marketing, namely that:
1. Digital marketing is free
2. Digital marketing can replace the need for traditional marketing
Neither of these are true.
Digital marketing costs more time relative to traditional marketing, so although you might think that setting up a Facebook page and sticking some posts up is free, your time will be spent on refining the page, creating content, interacting with followers and managing ad campaigns. It’s also worth noting that although a Facebook page costs you nothing, and you can set a website up yourself for free, it’s not a case of “build it and they will come”. How will your potential customers find you? To compete with the potential reach that traditional marketing offers, you will inevitably have to spend some money on specialised digital ad campaigns (not free).
Digital marketing and traditional marketing should ideally be used hand-in-hand to achieve the best results. Depending on your target market, one will serve as your main approach, using the other to back it up by carrying through the same message and branding.
Are you trained in digital or traditional marketing?
Both. I have a degree in Graphic Design (Creative Brand Communication) and a diploma in [traditional] Marketing from AAA School of Advertising in Cape Town. I’ve also spent the past 8 years specialising in social media and digital marketing.
What’s the difference between marketing and sales?
The goal of marketing is to align your brand with current and potential customers. It’s a long-term approach which encompasses branding, messaging, communications, customer relations strategy and overall sales strategy.
Sales is focused on, well, sales. Immediate (and often target-driven) results.
Do you accept payment in the form of commission or target-driven incentives?
Nope, sorry. Digital and social media marketing are long term strategies which will improve your business’s profit steadily over a long period of time. What I do is not directly related to closing a sale, so I don’t work for commission or incentive targets.
If you’re looking for someone to drive sales and only sales, you need a sales person.
I see you’re a freelancer, does this mean you’ll work for free?
Nope, never, not a chance. Just like you, I have bills to pay.
With a freelancer or consultant you’re likely to end up paying less than you would if you had to hire a full-time employee to do the job, because you’d only pay for the hours or project that you need. Proportionally, the per-hour rate of a freelancer should be no less than that of a full-time employee.
I live outside of South Africa. Can you still help me?
I can indeed. Many of my customers are based outside of South Africa, and for this reason I also use PayPal.
How can I pay you?
EFT (or direct bank transfer) is my preferred method of payment, but I also accept payment via PayPal.
I’m ready to sign up for your help – now what?
Send me an email with some info on your business and what you need help with, and I’ll be in touch. Once we’re both happy that we’re on the same page, I’ll send you a quote and, once accepted, I’d begin right away!